https://metis-international.com/home daily 1.0 2022-03-29 https://images.squarespace-cdn.com/content/v1/5b3237d24cde7a65f1694d08/1539676832823-02D0PBSF6PS1PT6EGQP0/Header_2b.jpg About https://images.squarespace-cdn.com/content/v1/5b3237d24cde7a65f1694d08/1533313017017-FN6XRCL51HFGV1TO3F5F/hanny-naibaho-388590-unsplash.jpg About - SHANGHAI Room1H, Anken Access, 285 Anyuan Road, Shanghai安垦Assess创意园，上海市，静安区，安远路285号, 1H 室 +8621 5255 0610 c.becker@metis-international.com n.zhang@metis-international.com https://images.squarespace-cdn.com/content/v1/5b3237d24cde7a65f1694d08/1539701618692-W6S2846UPBZP3BYTBI19/augustin-de-montesquiou-426625-unsplash.jpg About - PARIS 3 Rue Geoffroy-Marie, 75009 Paris + 33 1 42 29 92 76 c.becker@metis-international.com r.fleetwood@metis-international.com https://images.squarespace-cdn.com/content/v1/5b3237d24cde7a65f1694d08/1539701274969-U66CXKY4KYQ5U54I04FB/ryan-mcmanimie-760153-unsplash+%281%29.jpg About - HONG KONG 7A Chancery Lane, Central, Hong Kong +852 62 54 14 76 c.becker@metis-international.com https://metis-international.com/clients daily 0.75 2018-08-02 https://static1.squarespace.com/static/5b3237d24cde7a65f1694d08/t/5b633935352f531e22831dfe/1531824465809/ CLIENTS - What we d BLAHEDKEJDHE https://static1.squarespace.com/static/5b3237d24cde7a65f1694d08/5b4dc8ee88251ba9e4bf8996/5b4dc914562fa7cae5bc5025/1531824465809/ CLIENTS - What we d BLAHEDKEJDHE https://static1.squarespace.com/static/5b3237d24cde7a65f1694d08/5b4dc8ee88251ba9e4bf8996/5b4dc91f8a922d2666e258e7/1533226314790/ CLIENTS https://static1.squarespace.com/static/5b3237d24cde7a65f1694d08/5b4dc8ee88251ba9e4bf8996/5b4dc91f1ae6cfe19a41dc60/1533226314794/ CLIENTS - WOR BLAHEDKEJDHE https://metis-international.com/nouveau-blog daily 0.75 2018-08-02 https://metis-international.com/nouveau-blog/2018/8/2/case-study-1 monthly 0.5 2018-08-03 https://metis-international.com/nouveau-blog/2018/8/2/case-study monthly 0.5 2018-08-02 https://metis-international.com/nouveau-blog/2018/8/2/case-study-4 monthly 0.5 2018-08-02 https://metis-international.com/nouveau-blog/2018/7/17/what-we-d-gt3nb monthly 0.5 2018-08-02 https://images.squarespace-cdn.com/content/v1/5b3237d24cde7a65f1694d08/1533227014680-ONGOW3QK7TD4ETCJBRPL/jc-gellidon-690842-unsplash.jpg WORK - Case study https://metis-international.com/nouveau-blog/2018/7/17/what-we-d-e94aj monthly 0.5 2018-08-02 https://metis-international.com/nouveau-blog/2018/7/17/what-we-d monthly 0.5 2018-08-02 https://metis-international.com/nouvelle-galerie daily 0.75 2018-11-01 https://images.squarespace-cdn.com/content/v1/5b3237d24cde7a65f1694d08/1538125849431-91EVLRG4LY5SY13M28AI/lydz-leow-1073928-unsplash.jpg WHAT WE DO - INSIGHTS We help our clients to make relevant insights-driven decisions to transform their brand, their products and the experiences they create for consumers. https://images.squarespace-cdn.com/content/v1/5b3237d24cde7a65f1694d08/1538125849431-91EVLRG4LY5SY13M28AI/lydz-leow-1073928-unsplash.jpg WHAT WE DO - INSIGHTS We help our clients to make relevant insights-driven decisions to transform their brand, their products and the experiences they create for consumers. https://images.squarespace-cdn.com/content/v1/5b3237d24cde7a65f1694d08/1538123824130-RAPP3KLYHDGNKB3VGP8B/lydz-leow-1073928-unsplash.jpg WHAT WE DO https://images.squarespace-cdn.com/content/v1/5b3237d24cde7a65f1694d08/1538125783412-EVZ11OI7YYPPV2X1I8TS/marco-amatulli-1070971-unsplash.jpg WHAT WE DO - STRATEGIES We create tailor made strategies for our clients (re)defining brand platforms, finding conceptual directions for their marketing MIXs and helping them to create innovative product offerings, segments & category. https://images.squarespace-cdn.com/content/v1/5b3237d24cde7a65f1694d08/1533229632467-0NKOO23K7I0MEKMGBLW3/aiony-haust-667707-unsplash.jpg WHAT WE DO - INSIGHTS We help our clients to make relevant insights-driven decisions to transform their brand, their products and the experiences they create for consumers. Tools : desk research, marketing research, safari expeditions... https://images.squarespace-cdn.com/content/v1/5b3237d24cde7a65f1694d08/1538125727910-MLVCHM9IS4QEUDIAMWVN/mitch-rosen-188054-unsplash.jpg WHAT WE DO - ACTIVATIONS Our entire approach is built upon accompaniment and close collaboration. That is why we help our clients to translate strategic recommendations into concrete operational actions in the long run. https://metis-international.com/out-team daily 0.75 2026-03-23 https://images.squarespace-cdn.com/content/v1/5b3237d24cde7a65f1694d08/1594287934974-SH9YI26F0TAGX9YW1N5Z/image-asset.jpeg OUR TEAM - Catherine Becker FOUNDER & CEO @PARIS @SHANGHAI Over 25 years of research and branding experience and a strong expertise on fashion, luxury, cosmetics and perfume. https://images.squarespace-cdn.com/content/v1/5b3237d24cde7a65f1694d08/1594287934974-SH9YI26F0TAGX9YW1N5Z/image-asset.jpeg OUR TEAM - Catherine Becker FOUNDER & CEO @PARIS @SHANGHAI Over 25 years of research and branding experience and a strong expertise on fashion, luxury, cosmetics and perfume. https://images.squarespace-cdn.com/content/v1/5b3237d24cde7a65f1694d08/1695907061139-7JOW2X5WLZBBI0JOE5AE/Metis_Portrait-2.jpg OUR TEAM - Nan Zhang RESEARCH DIRECTOR & PARTNER @PARIS @SHANGHAI Meeting emerging Thailand middle class, discovering wine culture in Russia, uncovering the myth of Korean pop culture, creating new retail concept in Malaysia, etc. Nan is a brand strategist and innovative semiotician who is always passionated by exploring creativity in vibrant emerging country and looking for unexpected cultural encounters. https://images.squarespace-cdn.com/content/v1/5b3237d24cde7a65f1694d08/1551888872649-Q8COKUD07M9B9X1UFQD3/Metis-Portraits-27.jpg OUR TEAM - Reed Fleetwood MANAGING DIRECTOR & PARTNER @PARIS Reed Fleetwood has over 10 years of experience in market research and strategy around the world. As an American with a Paris-based career, he is well versed in bridging strategy between the old and new world. https://images.squarespace-cdn.com/content/v1/5b3237d24cde7a65f1694d08/1551888931382-A9GEM2L5VCO06014FJTA/Capture+d%E2%80%99%C3%A9cran+2018-11-16+%C3%A0+14.15.07.png OUR TEAM - Yan Yang Zhou FINANCIAL DIRECTOR @ SHANGHAI Yanyang is responsible of finance and administration of Metis Shanghai, Paris and Hong Kong. She has lived more than 14 years in Europe. She has over 10 years of experience in accounting and audit in Luxembourg, China and France. https://images.squarespace-cdn.com/content/v1/5b3237d24cde7a65f1694d08/1695906898462-C5RYG1IMZFDRVZTCAAVD/image-asset.jpeg OUR TEAM - Sophie Michel RESEARCH DIRECTOR @PARIS Over 20 years of experience in market research and brand strategy for local brands as well as national and international brands. She has developed over time a strong expertise in various sectors such as mobility, automotive, services and communication and has healthy curiosity for exploring the diversity of consumers in today’s world. She’s worked across all continents and has a particularly strong connection to LATAM culture and has spent a part of her career based in Mexico. In addition to her expertise and experience in consumer research, Sophie has worked in strategic planning and loves combining consumer knowledge within the larger strategic decision-making process. https://images.squarespace-cdn.com/content/v1/5b3237d24cde7a65f1694d08/1551888764880-L12IBSSZSKAK4EUUL71H/Metis_Portrait-13.jpg OUR TEAM - Catherine Becker FOUNDER & CEO Over 25 years of research and branding experience and a strong expertise on fashion, luxury, cosmetics and perfume. https://images.squarespace-cdn.com/content/v1/5b3237d24cde7a65f1694d08/1682410365072-860ZB41QBNQG24WC21KG/image-asset.jpeg OUR TEAM - Oliver Cheng RESEARCH DIRECTOR @SHANGHAI Having both quantitative & quantitative competence for consultancy, Oliver has always been curious to get beyond the data and closer to real consumer behavior, with all its complexities and contradictions. As a multicultural researcher, Oliver practiced his skills when living in Europe, the US, Southeast Asia & Mainland China, across diverse categories such as luxury, spirits, lifestyles, and FMCG. https://images.squarespace-cdn.com/content/v1/5b3237d24cde7a65f1694d08/1643885665102-60EOMD47EXV6FA3SPOZ8/image-asset.jpeg OUR TEAM - Clotilde Robert RESEARCH DIRECTOR @PARIS Clotilde is a passionate marketer with both humanities & commercial background. After working for 6 years in strategic and international marketing for luxury perfume and make-up brands, she joined Métis to put her experience in building strong brand strategies based on market-specific insights. https://images.squarespace-cdn.com/content/v1/5b3237d24cde7a65f1694d08/1695906730104-LTIJDRZUL5UQYN7XUGN5/image-asset.jpeg OUR TEAM - Charlie Voon ASSOCIATE DIRECTOR @SHANGHAI Charlie is a well versed Qualitative market researcher. Her background mainly focusing on consumer insight and has a strong passion on culture exploration. As a Malaysian with a China-based career, she is comfortable with international business enviroment and often lead multi-country research projects. She has served clients from various industries, including FMCG, personal care, beauty and cosmetics. Charlie speaks English, Chinese (Mandarin, Cantonese & Hakka) and Malay. Being a critical thinker, people watching, deep conversation and discovering new knowledge excite her. https://images.squarespace-cdn.com/content/v1/5b3237d24cde7a65f1694d08/1758701044026-S8P9FC379BROWTP7CR1M/image-asset.png OUR TEAM - Sarah Hyojun Lee RESEARCH DIRECTOR @PARIS Leveraging her tripartite cultural and linguistic background, Sarah has led multi-market projects across Europe, North America, and East Asia. By understanding the socio-cultural shifts underlying the market, she aspires to deliver learnings grounded in the high-low realities of the local and global markets. https://images.squarespace-cdn.com/content/v1/5b3237d24cde7a65f1694d08/1643885973618-T8G254L1QLDW8U6J0VQD/image-asset.jpeg OUR TEAM - Ophélie Perois RESEARCHER @PARIS Through her studies in luxury marketing and creative communication, Ophélie has built a strong knowledge and experience in media, brand communication and trend analysis. Specialist of ethical practices in numerous sectors, her rich international background gives her a fresh perspective on global trends. https://images.squarespace-cdn.com/content/v1/5b3237d24cde7a65f1694d08/1758701179802-6T9OW4M9PC2ZHRT85JVY/image-asset.jpg OUR TEAM - Kertin Brolsma ASSOCIATE RESEARCH DIRECTOR @SHANGHAI Kerstin brings a background in strategy consulting, working across international, cross-cultural environments. She has lived, worked, and studied in China, the UK, and the US, giving her deep China market insights combined with a global perspective. Fluent in English and Mandarin, she is a creative collaborator with strong communication and interpersonal skills. https://images.squarespace-cdn.com/content/v1/5b3237d24cde7a65f1694d08/1683127671999-O1OHRIP751HZ8X7CUT8F/image.jpg OUR TEAM - Huan Zhang RESEARCH @SHANGHAI Huan has both a linguistic and a marketing degree, with over 3-year living experience in Australia and deepened self-exploration in east Asian culture. She is passionate for cross-culture missions, with over 7 years of experience in market research, familiar with both quantitative and qualitative research methods. Previously worked in several international corporations, with expertise and rich experiences in multiple industries, esp. FMCG, cosmetics, and automotive. https://images.squarespace-cdn.com/content/v1/5b3237d24cde7a65f1694d08/1727093649415-MQ0LJAJCNHCVMHA2QTA0/image-asset.jpg OUR TEAM - Viola Zheng SENIOR RESEARCHER @SHANGHAI Viola has a Master of International Business Management from Newcastle University, UK. She has engaged in multiple types of qualitative projects, including brand positioning research, U&A, concept testing, story co-creation, BHT, etc. And served large clients such as L'Oréal, Estee Lauder, Nivea, Adidas, and Bose. She has good understanding of consumer language, and dial upon consumer insights, as well as provide timely feedback based on client’s needs. https://images.squarespace-cdn.com/content/v1/5b3237d24cde7a65f1694d08/1674666520144-OVGPPPD0PR8ULDJLSWGF/Metis_Portrait-6.jpg OUR TEAM - Juliette de Trégomain OFFICE MANAGER @PARIS A veteran of qualitative research, Juliette has been a part of every stage of the research process and understands the workings of a research and strategy agency like the back of her hand. She puts to use her experience in managing the Paris office and makes sure everything comes together between Paris, Shanghai and wherever the team is at any given time. https://images.squarespace-cdn.com/content/v1/5b3237d24cde7a65f1694d08/1533304022505-9EYSL8OVMW3B60I82Z9G/CB.jpeg OUR TEAM - Catherine Becker Cum haec taliaque sollicitas eius aures everberarent expositas semper eius modi rumoribus et patentes, varia animo tum miscente consilia, tandem id ut optimum factu elegit: et Vrsicinum primum ad se venire summo cum honore mandavit ea specie ut pro rerum tunc urgentium captu disponeretur concordi consilio, quibus virium incrementis Parthicarum gentium a arma minantium impetus frangerentur. https://images.squarespace-cdn.com/content/v1/5b3237d24cde7a65f1694d08/1551889483195-E1WC7LL9ZQK4W07ZIUN8/Capture+d%E2%80%99%C3%A9cran+2018-11-15+%C3%A0+18.13.19.png OUR TEAM - Jason Guo INTERNATIONAL FIELDWORK & BUDGET MANAGER @ SHANGHAI Jason has more than 7 years of experience in fieldwork management for research across various categories & regions including Asia, Europe, America, etc. His educational background: Business Administration. https://images.squarespace-cdn.com/content/v1/5b3237d24cde7a65f1694d08/1551889502746-ELR9P9CONI4P7KTR6CM5/Capture+d%E2%80%99%C3%A9cran+2018-11-15+%C3%A0+18.12.57.png OUR TEAM - Huifang Chen FIELDWORK MANAGER @SHANGHAI With a rich experience in market research, Xiao Fang has conducted more than 400 research and she is familiar with both qual- quant recruitments: ethnography, exploratory, test, car clinic, CATI-quantitative research, telephone survey, etc. She previously worked for institutes (Sorgem, ISE and Anddion) and clients such as LVMH, L'Oréal, Estee Lauder, PR, VW, Land Rover, Audi, Porsche, Maserati, Ferrari, and Roger Vivier. She has a bachelor in Business Administration from Renmin University. https://images.squarespace-cdn.com/content/v1/5b3237d24cde7a65f1694d08/1538562525377-LJ6G9XV3F6OOUC56LERU/CB.jpeg OUR TEAM - Catherine Becker FOUNDER & CEO Over 25 years of research and branding experience and a strong expertise on fashion, luxury, cosmetics and perfume. https://images.squarespace-cdn.com/content/v1/5b3237d24cde7a65f1694d08/1538556487819-JNWK0D2Z0BXVA6DCBNGA/Mariam+Haroutiounian.png OUR TEAM - Mariam Haroutiounian MARKETING STRATEGIST & RESEARCHER @PARIS Mariam is a marketing and communications expert specialized in brand strategy and activation. With her background in advertising agencies and selective distribution she has a global vision from strategy to creative and operational execution (on & offline advertising, social media, CRM, in store activations…). Mariam has a particular expertise in cosmetics, luxury and fashion. https://images.squarespace-cdn.com/content/v1/5b3237d24cde7a65f1694d08/1533304014398-N3S1QXC2UYM3LU09YS8J/RF.jpeg OUR TEAM - Reed Fleetwood MANAGING DIRECTOR PARIS Cum haec taliaque sollicitas eius aures everberarent expositas semper eius modi rumoribus et patentes, varia animo tum miscente consilia, tandem id ut optimum factu elegit: et Vrsicinum primum ad se venire summo cum honore mandavit ea specie ut pro rerum tunc urgentium captu disponeretur concordi consilio, quibus virium incrementis Parthicarum gentium a arma minantium impetus frangerentur. https://metis-international.com/news daily 0.75 2021-01-11 https://metis-international.com/news/2021/1/11/interview-catherine-becket-invite-de-pour-tout-vous-dire monthly 0.5 2021-01-11 https://metis-international.com/news/2020/4/6/the-gamification-of-every-day-life-feeling-down-just-level-up monthly 0.5 2020-04-06 https://images.squarespace-cdn.com/content/v1/5b3237d24cde7a65f1694d08/1586164072838-5QJ9I0P6TUH97HW6M8T2/levelup2.png News - The gamification of every day life: Feeling down? Just level up https://images.squarespace-cdn.com/content/v1/5b3237d24cde7a65f1694d08/1586164085674-1M78FP1ST2YDSWFWT4X9/levelup4.png News - The gamification of every day life: Feeling down? Just level up https://images.squarespace-cdn.com/content/v1/5b3237d24cde7a65f1694d08/1586164398727-PJV2PPXL2M9EDJUM27F7/levelup3.png News - The gamification of every day life: Feeling down? Just level up https://metis-international.com/news/2020/3/30/working-at-home-creating-a-ritualised-process-to-get-into-work-mode monthly 0.5 2020-03-30 https://images.squarespace-cdn.com/content/v1/5b3237d24cde7a65f1694d08/1585565548367-7HMO4Z0DIEO3XT5H70T1/desks.png News - Working at home: creating a ritualised process to get into “work mode” https://images.squarespace-cdn.com/content/v1/5b3237d24cde7a65f1694d08/1585565561761-ZV3K5AX1520I6ZMGKSNT/uniqlo.png News - Working at home: creating a ritualised process to get into “work mode” https://metis-international.com/news/2020/3/24/coronavirus-the-remedy-for-asick-family- monthly 0.5 2020-03-24 https://metis-international.com/news/2020/3/23/coronavirus-will-leave-one-day-but-its-social-and-psychological-impact-will-not monthly 0.5 2020-03-23 https://images.squarespace-cdn.com/content/v1/5b3237d24cde7a65f1694d08/1584954285834-963PCFNAI2OQJRJG3C5Q/covid-3.png News - Coronavirus will leave one day but its social and psychological impact will not https://metis-international.com/news/2019/3/6/exclusive-metissense-project-dedicated-to-urban-home-spaces-among-chinese-millennials monthly 0.5 2019-03-06 https://images.squarespace-cdn.com/content/v1/5b3237d24cde7a65f1694d08/1551887830971-04M8QTHLZFSEYPBQFXN5/Urban%2Bhome%2Bspace.jpg News - Exclusive Metis_SENSE project dedicated to Urban Home Spaces among Chinese Millennials Photo courtesy: FNJI https://metis-international.com/news/2019/3/6/livestreamers-les-nouveaux-rois-du-clic monthly 0.5 2019-03-07 https://images.squarespace-cdn.com/content/v1/5b3237d24cde7a65f1694d08/1551886912224-W7GCO0WSDF3W6BUJZKH0/1.png News - Reportage: "Livestreamers, les nouveaux rois du clic" https://images.squarespace-cdn.com/content/v1/5b3237d24cde7a65f1694d08/1551886924644-TYAOSJQWV4UH5WE89X0W/2.png News - Reportage: "Livestreamers, les nouveaux rois du clic" https://images.squarespace-cdn.com/content/v1/5b3237d24cde7a65f1694d08/1551886935535-XJZBU649NE30GFJZB94X/3.png News - Reportage: "Livestreamers, les nouveaux rois du clic" https://images.squarespace-cdn.com/content/v1/5b3237d24cde7a65f1694d08/1551887241228-PN2S2DVK3OA4TGLCKI3B/4.png News - Reportage: "Livestreamers, les nouveaux rois du clic" https://images.squarespace-cdn.com/content/v1/5b3237d24cde7a65f1694d08/1551887241111-6S6UJQ1B25L4SQM1MSKX/5.png News - Reportage: "Livestreamers, les nouveaux rois du clic" https://images.squarespace-cdn.com/content/v1/5b3237d24cde7a65f1694d08/1551887246673-MGU4HZAMK5UFKRP1NOME/6.png News - Reportage: "Livestreamers, les nouveaux rois du clic" https://images.squarespace-cdn.com/content/v1/5b3237d24cde7a65f1694d08/1551887245098-2YNTM1B3R6OCDJW6YNIK/7.png News - Reportage: "Livestreamers, les nouveaux rois du clic" https://images.squarespace-cdn.com/content/v1/5b3237d24cde7a65f1694d08/1551887246918-Z9PBNNN73FZQ1HWWHLQI/8.png News - Reportage: "Livestreamers, les nouveaux rois du clic" https://metis-international.com/news/2019/3/6/new-logo-and-visual-identity-with-ubisoft monthly 0.5 2019-03-07 https://images.squarespace-cdn.com/content/v1/5b3237d24cde7a65f1694d08/1551885372392-TZAKLEY226P79EDU3HT9/Ubisoft+new+logo.jpg News - New logo and visual identity with Ubisoft https://metis-international.com/news/2019/3/6/marques-de-luxe-en-chine-attention-aux-faux-pas- monthly 0.5 2019-03-07 https://metis-international.com/news/tag/Covid-19 monthly 0.5 https://metis-international.com/news/tag/Family+in+china monthly 0.5 https://metis-international.com/news-1 daily 0.75 2019-03-06 https://metis-international.com/our-team daily 0.75 2023-01-25 https://metis-international.com/work-1 daily 0.75 2018-08-03 https://metis-international.com/our-clients daily 0.75 2018-11-02 https://images.squarespace-cdn.com/content/v1/5b3237d24cde7a65f1694d08/1541149262640-PY0G9M5DP8OA61KN5XEG/Capture+d%E2%80%99e%CC%81cran+2018-10-16+a%CC%80+16.11.33.png Our Clients https://metis-international.com/contact daily 0.75 2025-01-23 https://metis-international.com/nouvelle-page-4 daily 0.75 2018-08-03 https://metis-international.com/nouvelle-page-2 daily 0.75 2018-08-03 https://metis-international.com/nouvelle-page-5 daily 0.75 2018-08-03 https://metis-international.com/terms-of-use daily 0.75 2018-10-30 https://metis-international.com/privacy daily 0.75 2025-01-23