FOUNDER & CEO @PARIS @SHANGHAI

Over 25 years of research and branding experience and a strong expertise on fashion, luxury, cosmetics and perfume.

MANAGING DIRECTOR & PARTNER @PARIS

Reed Fleetwood has over 10 years of experience in market research and strategy around the world. As an American with a Paris-based career, he is well versed in bridging strategy between the old and new world.

RESEARCH DIRECTOR & PARTNER @PARIS @SHANGHAI

Meeting emerging Thailand middle class, discovering wine culture in Russia, uncovering the myth of Korean pop culture, creating new retail concept in Malaysia, etc. Nan is a brand strategist and innovative semiotician who is always passionated by exploring creativity in vibrant emerging country and looking for unexpected cultural encounters.

FINANCIAL DIRECTOR @ SHANGHAI

Yanyang is responsible of finance and administration of Metis Shanghai, Paris and Hong Kong. She has lived more than 14 years in Europe. She has over 10 years of experience in accounting and audit in Luxembourg, China and France.

RESEARCH DIRECTOR & PARTNER @PARIS

Sebastien is a Franco-Mexican research director with over 10 years of experience in market research and brand strategy around the world. He brings an international perspective on trends and consumer behaviors thanks to a very cosmopolitan personal background, that he enriches with the depth of social sciences and an updated knowledge of all things internet /pop-culture from the memesphere. Specialist of luxury, premium brands, spirits, fashion and global trends, with a sharper eye on the Western hemisphere and the hispanic world (Latam and Spain).

RESEARCH DIRECTOR @PARIS

Over 20 years of experience in market research and brand strategy for local brands as well as national and international brands. She has developed over time a strong expertise in various sectors such as mobility, automotive, services and communication and has healthy curiosity for exploring the diversity of consumers in today’s world. She’s worked across all continents and has a particularly strong connection to LATAM culture and has spent a part of her career based in Mexico. In addition to her expertise and experience in consumer research, Sophie has worked in strategic planning and loves combining consumer knowledge within the larger strategic decision-making process.

RESEARCH DIRECTOR @PARIS

With over 15 years of experience in market research and brand strategy, Emmanuel brings a wealth of knowledge and inspiration from a variation of different and complementary fields ranging from FMCG to Luxury. He has a strong expertise in media, communication, popular culture and trends.

RESEARCHER @PARIS

Through her studies in luxury marketing and creative communication, Ophélie has built a strong knowledge and experience in media, brand communication and trend analysis. Specialist of ethical practices in numerous sectors, her rich international background gives her a fresh perspective on global trends.

RESEARCHER @PARIS

Clotilde is a passionate marketer with both humanities & commercial background. After working for 6 years in strategic and international marketing for luxury perfume and make-up brands, she joined Métis to put her experience in building strong brand strategies based on market-specific insights.

RESEARCH DIRECTOR @SHANGHAI

Having both quantitative & quantitative competence for consultancy, Oliver has always been curious to get beyond the data and closer to real consumer behavior, with all its complexities and contradictions. As a multicultural researcher, Oliver practiced his skills when living in Europe, the US, Southeast Asia & Mainland China, across diverse categories such as luxury, spirits, lifestyles, and FMCG.

SENIOR RESEARCHER @SHANGHAI

Charlie is a well versed Qualitative market researcher. Her background mainly focusing on consumer insight and has a strong passion on culture exploration. As a Malaysian with a China-based career, she is comfortable with international business enviroment and often lead multi-country research projects. She has served clients from various industries, including FMCG, personal care, beauty and cosmetics. Charlie speaks English, Chinese (Mandarin, Cantonese & Hakka) and Malay. Being a critical thinker, people watching, deep conversation and discovering new knowledge excite her.

RESEARCH @SHANGHAI

Huan has both a linguistic and a marketing degree, with over 3-year living experience in Australia and deepened self-exploration in east Asian culture. She is passionate for cross-culture missions, with over 7 years of experience in market research, familiar with both quantitative and qualitative research methods. Previously worked in several international corporations, with expertise and rich experiences in multiple industries, esp. FMCG, cosmetics, and automotive.

SENIOR RESEARCHER @SHANGHAI

Viola has a Master of International Business Management from Newcastle University, UK.
She has engaged in multiple types of qualitative projects, including brand positioning research, U&A, concept testing, story co-creation, BHT, etc. And served large clients such as L'Oréal, Estee Lauder, Nivea, Adidas, and Bose.
She has good understanding of consumer language, and dial upon consumer insights, as well as provide timely feedback based on client’s needs.

OFFICE MANAGER @PARIS

A veteran of qualitative research, Juliette has been a part of every stage of the research process and understands the workings of a research and strategy agency like the back of her hand. She puts to use her experience in managing the Paris office and makes sure everything comes together between Paris, Shanghai and wherever the team is at any given time.

INTERNATIONAL FIELDWORK & BUDGET MANAGER @ SHANGHAI

Jason has more than 7 years of experience in fieldwork management for research across various categories & regions including Asia, Europe, America, etc. His educational background: Business Administration.

FIELDWORK MANAGER @SHANGHAI

With a rich experience in market research, Xiao Fang has conducted more than 400 research and she is familiar with both qual- quant recruitments: ethnography, exploratory, test, car clinic, CATI-quantitative research, telephone survey, etc. She previously worked for institutes (Sorgem, ISE and Anddion) and clients such as LVMH, L'Oréal, Estee Lauder, PR, VW, Land Rover, Audi, Porsche, Maserati, Ferrari, and Roger Vivier. She has a bachelor in Business Administration from Renmin University.