![Catherine Becker](https://images.squarespace-cdn.com/content/v1/5b3237d24cde7a65f1694d08/1594287934974-SH9YI26F0TAGX9YW1N5Z/image-asset.jpeg)
Catherine Becker
FOUNDER & CEO @PARIS @SHANGHAI
Over 25 years of research and branding experience and a strong expertise on fashion, luxury, cosmetics and perfume.
![Reed Fleetwood](https://images.squarespace-cdn.com/content/v1/5b3237d24cde7a65f1694d08/1551888872649-Q8COKUD07M9B9X1UFQD3/Metis-Portraits-27.jpg)
Reed Fleetwood
MANAGING DIRECTOR & PARTNER @PARIS
Reed Fleetwood has over 10 years of experience in market research and strategy around the world. As an American with a Paris-based career, he is well versed in bridging strategy between the old and new world.
![Nan Zhang](https://images.squarespace-cdn.com/content/v1/5b3237d24cde7a65f1694d08/1695907061139-7JOW2X5WLZBBI0JOE5AE/Metis_Portrait-2.jpg)
Nan Zhang
RESEARCH DIRECTOR & PARTNER @PARIS @SHANGHAI
Meeting emerging Thailand middle class, discovering wine culture in Russia, uncovering the myth of Korean pop culture, creating new retail concept in Malaysia, etc. Nan is a brand strategist and innovative semiotician who is always passionated by exploring creativity in vibrant emerging country and looking for unexpected cultural encounters.
![Yan Yang Zhou](https://images.squarespace-cdn.com/content/v1/5b3237d24cde7a65f1694d08/1551888931382-A9GEM2L5VCO06014FJTA/Capture+d%E2%80%99%C3%A9cran+2018-11-16+%C3%A0+14.15.07.png)
Yan Yang Zhou
FINANCIAL DIRECTOR @ SHANGHAI
Yanyang is responsible of finance and administration of Metis Shanghai, Paris and Hong Kong. She has lived more than 14 years in Europe. She has over 10 years of experience in accounting and audit in Luxembourg, China and France.
![Sébastien Charasse](https://images.squarespace-cdn.com/content/v1/5b3237d24cde7a65f1694d08/1551888906008-G6B5BOEKH8MY8N0CHAPA/Metis_Portrait-4.jpg)
Sébastien Charasse
RESEARCH DIRECTOR & PARTNER @PARIS
Sebastien is a Franco-Mexican research director with over 10 years of experience in market research and brand strategy around the world. He brings an international perspective on trends and consumer behaviors thanks to a very cosmopolitan personal background, that he enriches with the depth of social sciences and an updated knowledge of all things internet /pop-culture from the memesphere. Specialist of luxury, premium brands, spirits, fashion and global trends, with a sharper eye on the Western hemisphere and the hispanic world (Latam and Spain).
![Sophie Michel](https://images.squarespace-cdn.com/content/v1/5b3237d24cde7a65f1694d08/1695906898462-C5RYG1IMZFDRVZTCAAVD/image-asset.jpeg)
Sophie Michel
RESEARCH DIRECTOR @PARIS
Over 20 years of experience in market research and brand strategy for local brands as well as national and international brands. She has developed over time a strong expertise in various sectors such as mobility, automotive, services and communication and has healthy curiosity for exploring the diversity of consumers in today’s world. She’s worked across all continents and has a particularly strong connection to LATAM culture and has spent a part of her career based in Mexico. In addition to her expertise and experience in consumer research, Sophie has worked in strategic planning and loves combining consumer knowledge within the larger strategic decision-making process.
![Emmanuel Hautempenne](https://images.squarespace-cdn.com/content/v1/5b3237d24cde7a65f1694d08/1649758543134-43L8BNI600B9XSHLDF42/Metis_Portrait-14.jpg)
Emmanuel Hautempenne
RESEARCH DIRECTOR @PARIS
With over 15 years of experience in market research and brand strategy, Emmanuel brings a wealth of knowledge and inspiration from a variation of different and complementary fields ranging from FMCG to Luxury. He has a strong expertise in media, communication, popular culture and trends.
![Ophélie Perois](https://images.squarespace-cdn.com/content/v1/5b3237d24cde7a65f1694d08/1643885973618-T8G254L1QLDW8U6J0VQD/image-asset.jpeg)
Ophélie Perois
RESEARCHER @PARIS
Through her studies in luxury marketing and creative communication, Ophélie has built a strong knowledge and experience in media, brand communication and trend analysis. Specialist of ethical practices in numerous sectors, her rich international background gives her a fresh perspective on global trends.
![Clotilde Robert](https://images.squarespace-cdn.com/content/v1/5b3237d24cde7a65f1694d08/1643885665102-60EOMD47EXV6FA3SPOZ8/image-asset.jpeg)
Clotilde Robert
RESEARCHER @PARIS
Clotilde is a passionate marketer with both humanities & commercial background. After working for 6 years in strategic and international marketing for luxury perfume and make-up brands, she joined Métis to put her experience in building strong brand strategies based on market-specific insights.
![Oliver Chang](https://images.squarespace-cdn.com/content/v1/5b3237d24cde7a65f1694d08/1682410365072-860ZB41QBNQG24WC21KG/image-asset.jpeg)
Oliver Chang
RESEARCH DIRECTOR @SHANGHAI
Having both quantitative & quantitative competence for consultancy, Oliver has always been curious to get beyond the data and closer to real consumer behavior, with all its complexities and contradictions. As a multicultural researcher, Oliver practiced his skills when living in Europe, the US, Southeast Asia & Mainland China, across diverse categories such as luxury, spirits, lifestyles, and FMCG.
![Charlie Voon](https://images.squarespace-cdn.com/content/v1/5b3237d24cde7a65f1694d08/1695906730104-LTIJDRZUL5UQYN7XUGN5/image-asset.jpeg)
Charlie Voon
SENIOR RESEARCHER @SHANGHAI
Charlie is a well versed Qualitative market researcher. Her background mainly focusing on consumer insight and has a strong passion on culture exploration. As a Malaysian with a China-based career, she is comfortable with international business enviroment and often lead multi-country research projects. She has served clients from various industries, including FMCG, personal care, beauty and cosmetics. Charlie speaks English, Chinese (Mandarin, Cantonese & Hakka) and Malay. Being a critical thinker, people watching, deep conversation and discovering new knowledge excite her.
![Maggie Tan](https://images.squarespace-cdn.com/content/v1/5b3237d24cde7a65f1694d08/1683127614115-T6QOUO8YLLQ16IDP6K97/image.jpg)
Maggie Tan
RESEARCHER @SHANGHAI
Maggie is an Anglo-Chinese Market Researcher with experience in both qualitative and quantitative research. Her professional experience in China has led her through a range of sectors with global brands including Beauty, Banking, Pharmaceutical and Education. Her strong communication skills in English stem from a robust working experience, a degree in English from Shanghai Normal University and a Master’s degree in marketing from Lancaster University.
![Huan Zhang](https://images.squarespace-cdn.com/content/v1/5b3237d24cde7a65f1694d08/1683127671999-O1OHRIP751HZ8X7CUT8F/image.jpg)
Huan Zhang
RESEARCH @SHANGHAI
Huan has both a linguistic and a marketing degree, with over 3-year living experience in Australia and deepened self-exploration in east Asian culture. She is passionate for cross-culture missions, with over 7 years of experience in market research, familiar with both quantitative and qualitative research methods. Previously worked in several international corporations, with expertise and rich experiences in multiple industries, esp. FMCG, cosmetics, and automotive.
![Christine Lee](https://images.squarespace-cdn.com/content/v1/5b3237d24cde7a65f1694d08/1683621864538-QO1JU2D2XPLICZHCG2CS/image-asset.jpeg)
Christine Lee
RESEARCHER @SHANGHAI
Christine is a researcher with over ten years of experience in anthropology and ethnographic methods, with a background in China, Peru, the United States and the United Kingdom. She gained her degrees from the University of Cambridge and the University of St Andrews. She speaks English, Chinese, and Spanish.
![Xiaoyu Lou Chen](https://images.squarespace-cdn.com/content/v1/5b3237d24cde7a65f1694d08/1551889466219-HS746IMESZ41HNEB3WR6/Capture+d%E2%80%99%C3%A9cran+2018-11-15+%C3%A0+18.06.35.png)
Xiaoyu Lou Chen
RESEARCHER @SHANGHAI
Lou is a multi-cultural researcher with strong literature & humanities background. A former Wall Street financial analyst, she worked and lived in the USA for 8 years. Passionate for cross-cultural rooted missions with experiences ranging from fragrance to automotive industries. She is currently pursuing a master's degree in French literature and philosophie esthétique with University Montpelier Paul Valéry. She is trilingual in Chinese, English & French.
![Juliette de Trégomain](https://images.squarespace-cdn.com/content/v1/5b3237d24cde7a65f1694d08/1674666520144-OVGPPPD0PR8ULDJLSWGF/Metis_Portrait-6.jpg)
Juliette de Trégomain
OFFICE MANAGER @PARIS
A veteran of qualitative research, Juliette has been a part of every stage of the research process and understands the workings of a research and strategy agency like the back of her hand. She puts to use her experience in managing the Paris office and makes sure everything comes together between Paris, Shanghai and wherever the team is at any given time.
![Jason Guo](https://images.squarespace-cdn.com/content/v1/5b3237d24cde7a65f1694d08/1551889483195-E1WC7LL9ZQK4W07ZIUN8/Capture+d%E2%80%99%C3%A9cran+2018-11-15+%C3%A0+18.13.19.png)
Jason Guo
INTERNATIONAL FIELDWORK & BUDGET MANAGER @ SHANGHAI
Jason has more than 7 years of experience in fieldwork management for research across various categories & regions including Asia, Europe, America, etc. His educational background: Business Administration.
![Xiaofang Chen](https://images.squarespace-cdn.com/content/v1/5b3237d24cde7a65f1694d08/1551889502746-ELR9P9CONI4P7KTR6CM5/Capture+d%E2%80%99%C3%A9cran+2018-11-15+%C3%A0+18.12.57.png)
Xiaofang Chen
FIELDWORK MANAGER @SHANGHAI
With a rich experience in market research, Xiao Fang has conducted more than 400 research and she is familiar with both qual- quant recruitments: ethnography, exploratory, test, car clinic, CATI-quantitative research, telephone survey, etc. She previously worked for institutes (Sorgem, ISE and Anddion) and clients such as LVMH, L'Oréal, Estee Lauder, PR, VW, Land Rover, Audi, Porsche, Maserati, Ferrari, and Roger Vivier. She has a bachelor in Business Administration from Renmin University.
![Catherine Becker](https://images.squarespace-cdn.com/content/v1/5b3237d24cde7a65f1694d08/1594287934974-SH9YI26F0TAGX9YW1N5Z/image-asset.jpeg)
![Reed Fleetwood](https://images.squarespace-cdn.com/content/v1/5b3237d24cde7a65f1694d08/1551888872649-Q8COKUD07M9B9X1UFQD3/Metis-Portraits-27.jpg)
![Nan Zhang](https://images.squarespace-cdn.com/content/v1/5b3237d24cde7a65f1694d08/1695907061139-7JOW2X5WLZBBI0JOE5AE/Metis_Portrait-2.jpg)
![Yan Yang Zhou](https://images.squarespace-cdn.com/content/v1/5b3237d24cde7a65f1694d08/1551888931382-A9GEM2L5VCO06014FJTA/Capture+d%E2%80%99%C3%A9cran+2018-11-16+%C3%A0+14.15.07.png)
![Sébastien Charasse](https://images.squarespace-cdn.com/content/v1/5b3237d24cde7a65f1694d08/1551888906008-G6B5BOEKH8MY8N0CHAPA/Metis_Portrait-4.jpg)
![Sophie Michel](https://images.squarespace-cdn.com/content/v1/5b3237d24cde7a65f1694d08/1695906898462-C5RYG1IMZFDRVZTCAAVD/image-asset.jpeg)
![Emmanuel Hautempenne](https://images.squarespace-cdn.com/content/v1/5b3237d24cde7a65f1694d08/1649758543134-43L8BNI600B9XSHLDF42/Metis_Portrait-14.jpg)
![Ophélie Perois](https://images.squarespace-cdn.com/content/v1/5b3237d24cde7a65f1694d08/1643885973618-T8G254L1QLDW8U6J0VQD/image-asset.jpeg)
![Clotilde Robert](https://images.squarespace-cdn.com/content/v1/5b3237d24cde7a65f1694d08/1643885665102-60EOMD47EXV6FA3SPOZ8/image-asset.jpeg)
![Oliver Chang](https://images.squarespace-cdn.com/content/v1/5b3237d24cde7a65f1694d08/1682410365072-860ZB41QBNQG24WC21KG/image-asset.jpeg)
![Charlie Voon](https://images.squarespace-cdn.com/content/v1/5b3237d24cde7a65f1694d08/1695906730104-LTIJDRZUL5UQYN7XUGN5/image-asset.jpeg)
![Maggie Tan](https://images.squarespace-cdn.com/content/v1/5b3237d24cde7a65f1694d08/1683127614115-T6QOUO8YLLQ16IDP6K97/image.jpg)
![Huan Zhang](https://images.squarespace-cdn.com/content/v1/5b3237d24cde7a65f1694d08/1683127671999-O1OHRIP751HZ8X7CUT8F/image.jpg)
![Christine Lee](https://images.squarespace-cdn.com/content/v1/5b3237d24cde7a65f1694d08/1683621864538-QO1JU2D2XPLICZHCG2CS/image-asset.jpeg)
![Xiaoyu Lou Chen](https://images.squarespace-cdn.com/content/v1/5b3237d24cde7a65f1694d08/1551889466219-HS746IMESZ41HNEB3WR6/Capture+d%E2%80%99%C3%A9cran+2018-11-15+%C3%A0+18.06.35.png)
![Juliette de Trégomain](https://images.squarespace-cdn.com/content/v1/5b3237d24cde7a65f1694d08/1674666520144-OVGPPPD0PR8ULDJLSWGF/Metis_Portrait-6.jpg)
![Jason Guo](https://images.squarespace-cdn.com/content/v1/5b3237d24cde7a65f1694d08/1551889483195-E1WC7LL9ZQK4W07ZIUN8/Capture+d%E2%80%99%C3%A9cran+2018-11-15+%C3%A0+18.13.19.png)
![Xiaofang Chen](https://images.squarespace-cdn.com/content/v1/5b3237d24cde7a65f1694d08/1551889502746-ELR9P9CONI4P7KTR6CM5/Capture+d%E2%80%99%C3%A9cran+2018-11-15+%C3%A0+18.12.57.png)