New logo and visual identity with Ubisoft
Updating a logo and visual identity is an important milestone for any brand. Having a great design partner as well as a good strategic research firm to help along the way are crucial.
With Ubisoft, we partnered early on in the process in coordination with the design agency providing semiotic analysis, consumer research and a strategic perspective on the category to help the team all the way through to the final stages of design.
The end result was a clear update of Ubisoft’s brand’s values, identity and architecture to support Ubisoft’s growth as a brand shaping the future of entertainment.
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