The team

innovative transcultural multi-background in-depth thinking business-oriented strategists activator passionate interactive

Members

CATHERINE BECKER | CEO

  • PROFESSIONAL EXPERIENCES
    • Founder of Metis Jujing in Shanghai, 2010
    • Founder of Sorgem China, 2005
    • CEO of Sorgem International, 1997-2010
    • Founder of Sorgem International, 1997
    • Research Director at Sorgem (Leading Qualitative Research Company in France), 1988-1997
  • ACADEMIC EXPERIENCE
    • Professor for MBA Programs at CELSA (The most prestigious university in France in the field of Communication and Marketing): Expert on International brands/Specialist on developing countries (BRICS such as China, India, etc.)
    • Professor of Philosophy in Comparative philosophy
    • Doctorate in Ethnology
    • Student at ENS (L’Ecole Normale Supérieure de Fontenay-aux-Roses, agrégée de Philosophie)
  • PUBLICATIONS
    • “Du Ricard dans mon Coca – Nous et Les Marques”, Editions d’Organisation, May 2002
    • “Des marques métisses”, Marques et Mondialisation, La Revue des Marques, No. 68, Oct 2009
    • “Marques urbaines, après l’ostentation, l’empathie”, Urbanisation de la Chine, Utopie et réalité, Connexions, No. 54, Jul 2010

CHEN CHEN | Executive Manager / Co-Founder of Metis / Head of Innovation

  • EXPERTISE
    • Cosmetics (skincare, make-up, perfume, hair-styling etc.), Fashion & Luxury projects with a focus on Product & Communication Innovation
  • ACADEMIC EXPERIENCE
    • Master’s degree in corporate and institutional Communication (Paris III – Sorbonne).
    • Research subject: the virtuous man (Jun Zi) and the consumption of luxury in China.
    • Master’s degree in interpretation and linguistics (ESIT Paris).
    • Bachelor degree in French language and culture (Beijing Normal University).
  • LANGUAGES
    • Mandarin: Native, English: Very Fluent, French: Bilingual

SIZHANG KONG | Executive Manager / Co-Founder of Metis / Head of Metis Family

  • EXPERTISE
    • Research on issues around transformation of woman’s role inside the family
    • Family, kids, mother, food (healthy food, water, juice)…
  • ACADEMIC EXPERIENCE
    • Master’s degree in corporate and institutional Communication (Paris III – Sorbonne)
    • Master’s degree in Journalism ( Paris X- Nanterre)
      Bachelor degree in French language and culture (Beijing Language and Culture University)
  • LANGUAGES
    • Mandarin: Native, English: Very Fluent, French: Bilingual

XIAOYUAN ZHENG | Partner / Research Director

  • EXPERTISE
    • Cosmetics (skincare, hair care, hairstyling, perfume etc.), Luxury, Fast Fashion, Technology, FMCG projects 

  • ACADEMIC EXPERIENCE
    • Master’s degree in Communication and Marketing 
- Institute of Political Studies in Paris (Science-Po)
    • Bachelor’s degree in Public Administration in the School of International Relations and Public Affaires (Fudan University Shanghai)
  • LANGUAGES
    • Mandarin: Native, English: bilingual, French: bilingual

REED FLEETWOOD | MANAGING DIRECTOR, PARIS

  • EXPERTISE
    • Spirits, luxury, Perfume, Grooming, Automotive, Design,   Cosmetics.
  • ACADEMIC EXPERIENCE
    • B.A. Sociology (University of Chicago)
    • B.A. Thesis "Cultural Consumption Practices Across Three Global Cities: London, New York, and Chicago"
  • LANGUAGES
    • English: Native, French and Italian: fluent.

MARGUERITE FRITZ | RESEARCH MANAGER, PARIS

  • EXPERTISE
    • FMCG, Cosmetics, Luxury, Food (specially in Emerging countries such as Indonesia, Vietnam, Malaysia, China)
  • ACADEMIC EXPERIENCE
    • L'Ecole Nationale des Chartes.
    • Masters in History.
    • Undergraduate Degree in Classics.
  • LANGUAGES
    • French: Native, English: fluent.

SEBASTIEN CHARASSE | RESEARCH DIRECTOR

  • EXPERTISE
    • Spirits, Fashion, luxury, Perfume, Grooming, Automotive, Design ; Regional expertise : Latin America
  • LANGUAGES
    • French: Native, Spanish: Native, English and Italian: Fluent.

BINGQING XIE | Senior Researcher

  • EXPERTISE
    • Digital & technology, automotive, food, wine, health & medical

NAN ZHANG | Senior Researcher

  • EXPERTISE
    • Automobile, Digital Technology, Fast Fashion, Spirits

Edward ZHANG | Researcher

  • EXPERTISE
    • Market entry, low-tiered city ethnography/immersion, cosmetics, online research

Grace Jaeun KOO(구자은) | Project Manager

  • Education Background
    • English and Business Administration 
in Sogang Univ.(’11)
  • Language Skills
    • Native in Korean, Fluent in English,
 Elementary proficiency in Chinese and Conversational in Japanese

Marie Sushila Le Ny | Researcher

  • EXPERTISE
    • Cosmetics, luxury (specially in Emerging countries such as India), Video Games