Club Metis - MetiStrat Launch
The Year of the Monkey (the master of cunning) is coming is to help us!
A wise and fruitful 2016 year is on track with METIS.
In the list for 2016, our top wish is to bring to life a new activity serving brands through strategy in emerging markets. We created "MetiStrat", the sister company of "Metis Research", a unique social sciences-based creative agency.
Since 2010, our in-depth cultural understanding has enabled international brands to resonate more strongly with their audience in emerging markets. Together with our partners, we have committed ourselves to go beyond the basic norms imposed to "the rest of the world".
Tailored research and culturally-informed strategy are now part of the process of brand construction. And Metis has been anticipating and leading this mutation!
With new talents coming in and new ways of linking strategy to research in the field, our new strategic division is dedicated to pilot brand transformations.
Join us for presentations, discussions and cocktails at our spaces in Shanghai and Paris. We will use concrete examples to tell you:
- the reasons behind the success or failure of international brands
- the rise and ambitions of local actors
- the results of our innovation process: new research methods / new transformative models / new activation formula
In this context of celebration and new beginnings, everyone at Metis is delighted to invite you to the first 2016 edition of the Club Metis:
- In Shanghai, on the Thursday 14th of January at 7:30 pm
- In Paris, on the Tuesday 9th of February at 9:00 am
Presentations will be given in English and/or French with Chinese translation available. Please confirm your presence by replying to this email.
In Shanghai, a creative informal buffet will be provided.
Participation fee: 100 RMB
Our address: 729, North Shaanxi Road, Shanghai